Apple could soon be facing a class action lawsuit after claims by an American man that iPhone and iPad apps transmit personal information without consent.
Apparently a federal court in San Jose, CA saw the complaint filed last week on behalf of Jonathan Lalo, who is seeking class action or group status. The suit centres around Unique Device Identifiers (UDIDs). These provide a unique ID for every iPhone/iPad and can?t be deleted, changed or blocked. Mr Lalo is claiming that these UDIDs are used by iOS apps to track the usage habits of a devices user.
The complaint states that: ”Some apps are also selling additional information to ad networks, including users? location, age, gender, income, ethnicity, sexual orientation and political views.”
Pandora, the Weather Channel, Paper Toss and Dictionary.com have been named as co-defendants. If the lawsuit is granted class action status, users who downloaded and app for their iPhone or iPad between the fist of December 2008 and last week will be able to join the complaint. Apple has not responded to any request for comment.
Wall street Journal tested 101 iPhone and Android apps earlier this month, more than 50% transmitted the devices UDIDs to companies (primarily advertising) without the consent or even awareness of the user. Pandora was among those indentified by the test as transmitting age, gender, location and phone identifiers to advertisers.
Tom Neumayr, an Apple spokesman, said at the time: ”We have created strong privacy protections for our customers, especially regarding location-based data. Privacy and trust are vitally important.”
The Journal quoted App Store guide line which state that an app: ”cannot transmit data about a user without obtaining the user’s prior permission and providing the user with access to information about how and where the data will be used.? Apparently Apple also regards UDIDs as ”personally identifiable information.”