Microsoft has started it’s advertising campaign for IE8 in the UK?by airing TV adverts. It’s all gearing up for the browser choice ballot.

Copies of Windows in Europe are now recieving an update for? the browser choice screen. The Ballot is an automatic update for XP, Vista and 7.? Users with IE as their default browser, will see an info screen regarding the update before they asked to to choose a browser.

The TV advertising campaign in the UK is aimed at raising the profile of IE8. Using what Microsoft calls 8 second demos. These demos present the new features of IE8.? Google has also started it’s own campaign for Chrome, using Newspaper, Billboard and Tube advertisements. The update will be pushed out to 32 EU countries, which will mean around 195 million user will receive it. So gaining the following of these users it well worth it’s while.